In 2008, the CEO of a small web service startup had just made the most “adult” decision of his life: to shut down his one-year-old company and fire his staff. There was just enough money left to cover the legal fees of closing, if they shut down immediately.
Then the phone rang.
One satisfied customer was all it took. The caller, a happy user of the service, was ready to become an investor. He wired half a million dollars to Evernote, the kind of funding that helped prove traction, iron out legal wrinkles that had kept earlier investors at bay, and save the business.