How to Optimize your Onboarding Process to Reduce Early Churn

There’s no question that first impressions are important, especially in business. How much more important, then, is the  impression a customer gets once they’ve made their first payment and activated your product?

Very, apparently.

A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. The same increase in retention translates to an improvement of 7%.

That’s more than twice as much percentage points!

While signing new customers is obviously key to business growth, retaining those customers is just as (if not more) important.

Read more…

%d bloggers like this: