Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

In 1998, Joy Gendusa was exhausted. Running a graphic design business and raising two toddlers, she worked 70 hours a week and made more money brokering printing services than selling graphic designs.

Gendusa’s market was saturated: she created great work, but the competition constrained her growth. She was barely meeting overhead, and taking on projects she didn’t enjoy.

Then an opportunity revealed itself.

By 2017, PostcardMania was pulling in $50 million a year in revenue, and had made Inc. Magazine’s 5000 List.

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