When I got an assignment to write about expansion MRR and negative churn, I’ll admit, I was glad the client wasn’t in the room to see my reaction. Cue googling, amirite? But this is why finding good technical writers is so clutch as part of a content strategy.
Sure, I didn’t understand what I was writing about at first. But the more I read, the more my analytical mind pieced everything together. There was math, oh boy was there math, but math doesn’t scare technical writers off. It draws us in.
The next thing I knew, I was pulling graphs and slapping arrows onto screenshots to illustrate my points. The result? One of my client’s most successful blog posts: 7 Practical Ways to Increase Expansion MRR and Achieve Negative Churn.
The funny thing about it? It was so satisfying to get that post done. It was as if the added challenge made it all the more worth it. In that moment, I was so grateful to be a part of a content strategy that was truly giving people helpful information.
We start businesses because we see a solution to a problem. We want to succeed, because we know success means we’re helping people. In order to do that, however, we’ve got to get found. Finding good technical writers is the best way for complex businesses to win at organic search.