I’ve got a confession: two years ago, I didn’t even know what SaaS stood for. Today, SaaS content writing is the bulk of my work. How? I just fell easily into the rank of “writers with research skills.”
There’s a certain willingness among good writers to step out of their comfort zone, learn something new, and then exercise their newfound expertise through writing. I believe it’s because most writers (not all, of course) love reading. I know I do. I’ll spend days combing reports on the latest B2B SaaS technology just to write the perfect 800-word summary for busy audiences. It’s my jam.
This is why writing Seinfeld Characters as SaaS and Subscription Business Entrepreneurs was such a challenge.
Writing about Seinfeld was a challenge? you ask.
Yes. See, as much as I hate to admit it, I…neverwatchedSeinfeld. There I said it. Two confessions in one post, woo!
So, in reality, the Seinfeld assignment was twofold: I needed to research entrepreneurs, and I also needed to research a TV show I never watched.
To their credit, my client tried to help, providing me with links to Seinfeld wikis and similar articles. A few days in, however, I knew it just wasn’t enough. I was going to have to dig deeper. I was going to have to watch Seinfeld.
And so, one Friday night, I put the tea kettle on and settled in. I had found a list of “best episodes” to watch, and figured I’d start there. What followed was probably the most attentive series binge I’ve ever gone on (and also perhaps the most cringey; not everything on the show aged well).
I did it for my client. I did it for my profession. I did it for the research. I most certainly did not, however, do it for the Gram.
My point is, finding writers with research skills means finding those willing to go the extra mile. If you’re looking for one, I’ve got some good news: you found me. Reach out and tell me about your project, or check out my blog packages to see if any fit!