The hit 90s show Seinfeld was known for its kooky, lovable cast and ability to draw comedy out of everyday situations. The show ended in 1998, a year before Salesforce’s founding. This realization got us thinking: What would the characters have thought of the eventual appearance and growth of the Software as a Service (SaaS) industry?
With careers ranging from editor to postal worker, we decided to try a little thought experiment. How would the colorful characters of Seinfeld fit into the SaaS business world?
Would they have waited for inspiration to strike before putting together a business plan? Or would they dive in head first, throwing ideas against the wall to see what stuck? Would they have competed against one another, or become a team?
While we can’t be absolutely sure, here are some of our best guesses: