Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

In 1998, Joy Gendusa was exhausted. Running a graphic design business and raising two toddlers, she worked 70 hours a week and made more money brokering printing services than selling graphic designs. Gendusa’s market was saturated: she created great work, but the competition constrained her growth. She was barely meeting overhead, and taking on projects … Continue reading Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

How to Tell Whether You’re Experiencing Preventable Churn

Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn

How to Optimize your Onboarding Process to Reduce Early Churn

There’s no question that first impressions are important, especially in business. How much more important, then, is the  impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn

7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue

Perception is not always based in reality, and therefore isn’t always rational. “Sensation transference,” for example, happens when product packaging changes consumers’ experience of a product. Coca-Cola dealt with repercussions of the phenomenon in 2012 when some customers said that the soda tasted differently when packaged in a special white can with polar bears. The … Continue reading 7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue

Tips and Tricks to Tweak your SaaS Pricing Strategy for Growth

How much do you spend on customer acquisition? If the answer is “too much,” you’re not alone. When you combine the cost of research, marketing, and advertising with onboarding new customers—not to mention the prospective customers who ultimately don’t sign up for your product or service—a business often discovers that they actually lose money on customers’ first … Continue reading Tips and Tricks to Tweak your SaaS Pricing Strategy for Growth

Checklist to Recover Leaking Revenue and Retain Trust During the Recurring Billing Process

In an ideal world, the subscription customer experience is seamless. A user selects desired products or services and transitions to payment with ease, followed quickly by a confirmation of the transaction. Recurring payments are then automatically charged or paid via an invoicing process. When that experience takes an unexpected turn, 1 in 7 customers ultimately … Continue reading Checklist to Recover Leaking Revenue and Retain Trust During the Recurring Billing Process