Content Marketing, Social Media, and Digital Literacy

I recently had the distinct pleasure of being featured in Sprout Social’s blog, Insights. The topic was Why Digital Literacy Matters for Marketers: “Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of … Continue reading Content Marketing, Social Media, and Digital Literacy

How to Tell Whether You’re Experiencing Preventable Churn

Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn

How to Optimize your Onboarding Process to Reduce Early Churn

There’s no question that first impressions are important, especially in business. How much more important, then, is the  impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn