Portfolio

Book Writing: How Your Marketing is Killing Your Business

Finally, a current example of how I help clients write the book they’ve been meaning to write! How Your Marketing is Killing Your Business, And What to Do About It by Minal Sampat, BA, RDH is an excellent resource for small businesses and healthcare practices looking to bring their marketing into our rapidly changing technology … Continue reading Book Writing: How Your Marketing is Killing Your Business

6 SaaS Commonalities with the Tele-Series 'How I Met Your Mother'

The hit show, How I Met Your Mother (HIMYM), ran from 2005 to 2014, following Ted Mosby in one of television’s most drawn-out love stories. Ted spends no less than nine seasons explaining to his children how he met their mother, taking many detours to explain failed relationships and the antics of his friends Marshall, Lily, Robin, and Barney … Continue reading 6 SaaS Commonalities with the Tele-Series 'How I Met Your Mother'

Seinfeld Characters as SAAS and Subscription Business Entrepreneurs

The hit 90s show Seinfeld was known for its kooky, lovable cast and ability to draw comedy out of everyday situations. The show ended in 1998, a year before Salesforce’s founding. This realization got us thinking: What would the characters have thought of the eventual appearance and growth of the Software as a Service (SaaS) industry? With … Continue reading Seinfeld Characters as SAAS and Subscription Business Entrepreneurs

7 Practical Ways to Increase Expansion MRR and Achieve Negative Churn

SaaS (Software as a Service) and other subscription-based businesses rely on monthly recurring revenue (MRR) from existing customers to monetize and enhance their product. Often, “revenue growth” is seen as only achievable through new customer acquisition, but this isn’t the case. Expansion MRR is new revenue from existing customers when they upgrade their subscription plans. Your … Continue reading 7 Practical Ways to Increase Expansion MRR and Achieve Negative Churn

Grocery Shopping in the Virgin Islands: a Complete Guide

Whether you live on the islands or are visiting, it’s important to find the right grocery store to meet your needs—especially if you’re watching your wallet. The majority of produce, meat, dry goods, dairy, and other products in Virgin Island grocery stores must be shipped in. This adds to their shelf price. In particular, those … Continue reading Grocery Shopping in the Virgin Islands: a Complete Guide

44 Zettabytes of Data by 2020 – Are You Prepared for the IoT Data Deluge?

No longer a futuristic endeavor, the Internet of Things (IoT) today has reached adoption across multiple business sectors. Intelligent digital connectivity is now a part of many people’s day-to-day lives. From smartwatches to smart cities, every day a growing number of IoT device and sensor types are rolled out and activated. In fact, there are … Continue reading 44 Zettabytes of Data by 2020 – Are You Prepared for the IoT Data Deluge?

Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

In 1998, Joy Gendusa was exhausted. Running a graphic design business and raising two toddlers, she worked 70 hours a week and made more money brokering printing services than selling graphic designs. Gendusa’s market was saturated: she created great work, but the competition constrained her growth. She was barely meeting overhead, and taking on projects … Continue reading Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue