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Seinfeld Characters as SAAS and Subscription Business Entrepreneurs

The hit 90s show Seinfeld was known for its kooky, lovable cast and ability to draw comedy out of everyday situations. The show ended in 1998, a year before Salesforce’s founding. This realization got us thinking: What would the characters have thought of the eventual appearance and growth of the Software as a Service (SaaS) industry? With … Continue reading Seinfeld Characters as SAAS and Subscription Business Entrepreneurs

7 Practical Ways to Increase Expansion MRR and Achieve Negative Churn

SaaS (Software as a Service) and other subscription-based businesses rely on monthly recurring revenue (MRR) from existing customers to monetize and enhance their product. Often, “revenue growth” is seen as only achievable through new customer acquisition, but this isn’t the case. Expansion MRR is new revenue from existing customers when they upgrade their subscription plans. Your … Continue reading 7 Practical Ways to Increase Expansion MRR and Achieve Negative Churn

Grocery Shopping in the Virgin Islands: a Complete Guide

Whether you live on the islands or are visiting, it’s important to find the right grocery store to meet your needs—especially if you’re watching your wallet. The majority of produce, meat, dry goods, dairy, and other products in Virgin Island grocery stores must be shipped in. This adds to their shelf price. In particular, those … Continue reading Grocery Shopping in the Virgin Islands: a Complete Guide

44 Zettabytes of Data by 2020 – Are You Prepared for the IoT Data Deluge?

No longer a futuristic endeavor, the Internet of Things (IoT) today has reached adoption across multiple business sectors. Intelligent digital connectivity is now a part of many people’s day-to-day lives. From smartwatches to smart cities, every day a growing number of IoT device and sensor types are rolled out and activated. In fact, there are … Continue reading 44 Zettabytes of Data by 2020 – Are You Prepared for the IoT Data Deluge?

Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

In 1998, Joy Gendusa was exhausted. Running a graphic design business and raising two toddlers, she worked 70 hours a week and made more money brokering printing services than selling graphic designs. Gendusa’s market was saturated: she created great work, but the competition constrained her growth. She was barely meeting overhead, and taking on projects … Continue reading Leveraging Customers’ Perceived Value of your Business to Grow Recurring Revenue

How to Tell Whether You’re Experiencing Preventable Churn

Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn

How to Optimize your Onboarding Process to Reduce Early Churn

There’s no question that first impressions are important, especially in business. How much more important, then, is the  impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn