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11 Tactics to Correctly Price a Subscription Software Service

In the push to acquire customers and amplify MRR, it may be easy to forget that the number of active accounts is just one factor that affects a subscription SaaS business’s bottom line. Just as important is how you price your software. While acquisition is critical in the earliest stages of a SaaS business, a … Continue reading 11 Tactics to Correctly Price a Subscription Software Service

Content Marketing, Social Media, and Digital Literacy

I recently had the distinct pleasure of being featured in Sprout Social’s blog, Insights. The topic was Why Digital Literacy Matters for Marketers: “Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of … Continue reading Content Marketing, Social Media, and Digital Literacy