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Perception is not always based in reality, and therefore isn’t always rational. “Sensation transference,” for example, happens when product packaging changes consumers’ experience of a product. Coca-Cola dealt with repercussions of the phenomenon in 2012 when some customers said that the soda tasted differently when packaged in a special white can with polar bears. The … Continue reading 7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue

How much do you spend on customer acquisition? If the answer is “too much,” you’re not alone. When you combine the cost of research, marketing, and advertising with onboarding new customers—not to mention the prospective customers who ultimately don’t sign up for your product or service—a business often discovers that they actually lose money on customers’ first … Continue reading Tips and Tricks to Tweak your SaaS Pricing Strategy for Growth

In an ideal world, the subscription customer experience is seamless. A user selects desired products or services and transitions to payment with ease, followed quickly by a confirmation of the transaction. Recurring payments are then automatically charged or paid via an invoicing process. When that experience takes an unexpected turn, 1 in 7 customers ultimately … Continue reading Checklist to Recover Leaking Revenue and Retain Trust During the Recurring Billing Process

Have a bad credit score? Considering filing for bankruptcy? You’re not alone. Thousands of people find themselves in the same situation every year. Often, they fear what filing bankruptcy will do to their credit score. If it’s already bad, will bankruptcy make it worse? Fortunately, there are many cases where filing for bankruptcy actually improves … Continue reading How Filing for Bankruptcy Improves Your Credit Score

In 2008, the CEO of a small web service startup had just made the most “adult” decision of his life: to shut down his one-year-old company and fire his staff. There was just enough money left to cover the legal fees of closing, if they shut down immediately. Then the phone rang. One satisfied customer … Continue reading 4 Ways to Reignite SaaS Growth

This week, Fusebill published my first blog post with them. It’s been an absolute joy working with Jacob Varghese and his team to create useful, well-researched content for subscription businesses looking for a recurring billing platform. I’m looking forward to many more coming soon! At its core, good business is about progress. Allow your practices … Continue reading How ‘On The Map’ Unlocked Marketing Agency Success Through Growth Stages

Very excited to announce that I’ve begun editing for the blog at https://www.slingshothealth.com! Slingshot has a cool concept: connect doctors experiencing scheduling gaps with patients willing to bid on those timeslots. Patients save money, and doctors keep their practices full. Check out their site to learn more, and to read some well-edited articles on the … Continue reading Editing: Slingshot Health