Content Marketing, Social Media, and Digital Literacy

I recently had the distinct pleasure of being featured in Sprout Social’s blog, Insights. The topic was Why Digital Literacy Matters for Marketers: “Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of … Continue reading Content Marketing, Social Media, and Digital Literacy

How to Tell Whether You’re Experiencing Preventable Churn

Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn